The funding round was led by Liberty City Ventures, with participation from blockchain platforms and venture capital firms such as Animoca Brands and Dapper Labs.

OneFootball, a German soccer media app, has raised $300 million in a Series D round to expand the company’s Web3 presence and develop new features on its platform.

Animoca Brands, which focuses on OneFootball and non-fungible tokens (NFTs), has formed a joint venture called OneFootball Labs, according to Thursday’s announcement. The new platform “will allow clubs, leagues, federations and players to deliver digital assets and fan-centric experiences powered by blockchain technology.” Additionally, fans can receive and store virtual collectibles using their email address and credit card.

The funding round was led by Liberty City Ventures, with participation from blockchain platforms and venture capital firms including Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group and Alsara Investment Group.

Animoca Brands will bring its expertise and network in Blockchain, NFT, Gaming and Metaverse to help OneFootball develop new products and services that will increase the number of digital fans and create new revenue streams for the football industry. In a statement, Lucas von Cranach, Founder and CEO of OneFootball said:

“We believe the future of football off the stands and the pitch will be decentralized and built on Web3, giving back ownership of data and digital assets to fans.”
Murtaza Akbar, Managing Partner at Liberty City Ventures, emphasized that OneFootball’s 100 million monthly active users provide an opportunity to take advantage of blockchain technology to a vast community of football fans.

Related: Penalties and Overtime: Soccer Club Crypto Trading Scoreboard

Earlier this year, Cointelegraph noted that increased interactivity and ownership of virtual items are among the most salient features of the metaverse. OneFootball can use both options to give more fans better access to the “beautiful game”.

Premier League champions Manchester City have announced their entry into the Metaverse by signing a three-year deal with Sony to provide professionals with virtual reality for Hawk-Eye’s image analysis and skeletal tracking technology. Manchester United’s neighbors also joined

Source: CoinTelegraph

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