Chili CEO Alexander Dreyfus announced that the blockchain mega project plans to expand $ 50 million to the United States.
Dreyfus told Cointelegraph that the company is opening an office in New York and will start working with local leagues and sports franchises.
Dreyfus said New York is the “headquarters for the US sports industry,” stressing that the new office will be critical to Chile’s global expansion. In an interview with Reuters, Dreyfuss said the company is gearing up to launch fan icons with franchises from five major U.S. sports leagues.
Chile has generated millions of dollars in revenue for some of Europe’s largest sports organizations. Dreyfus said: “In 2020, we shared more than $ 30 million with our partners, but this year we are investing at least $ 60 million.”
Chiliz, headquartered in Malta, has decades of experience providing Fan Tokens to popular European football clubs such as Barcelona, Juventus and Paris Saint-Germain. By issuing blockchain-based fan tokens with Chiliz, sports organizations and clubs can open up new opportunities for fans, such as fan voting and direct communication with players.
Chilez works closely with the leading data exchange platform Socios and is known for working with some of the largest companies in the cryptocurrency industry. In late 2020, Chilean announced a partnership with Binance – the world’s largest cryptocurrency exchange – to host fan codes for several European clubs on the Binance Launchpool platform.
Joseph Edwards, head of research at cryptocurrency brokerage Enigma Securities, believes Chile’s entry into the United States is just in time due to COVID-19 restrictions. “Fan icons are hitting the perfect itch at the right time right now – the fans are physically separated from the fanbase, and that helps bridge the gap,” Edwards said in a Reuters report.