Consensus, the annual cryptocurrency and blockchain conference, drew more than 15,000 attendees, 220 sponsors, and 410 speakers to its 2023 edition in Austin, Texas, despite recent regulatory fights surrounding cryptocurrency adoption in the United States. Joined.

Participation in Consensus 2023 demonstrated that US-based companies and international organizations are still very interested in implementing Web3 technology into their business models.

Caitlin Long, founder and CEO of Custodia Bank, a Wyoming-based digital asset bank, told Cointelegraph that the conference attracted serious ecosystem participants, saying, “We have seen crypto winters before where Consensus gets outclassed. by high time preference individuals and businesses (for example, several Lambo’s parked across from the New York Hilton in 2018), and in bankruptcy years, low time preference individuals and businesses just keep building. last”.

Companies discuss Web3 strategies
Several large organizations were present at Consensus 2023, with Mastercard, Google, Robinhood, and Coinbase, among others, meeting to discuss their Web3 strategies.

James Tromans, head of Web3 at Google Cloud, told Cointelegraph about some blockchain-based initiatives the company launched recently.

“Late last year, Google Cloud announced the Blockchain Node Engine, which allows users and developers to run an Ethereum node without having to manage or support it themselves,” he said.

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At Consensus, the firm announced that it had extended support for the Blockchain Node Engine to Polygon proof-of-stake, in addition to Ethereum.

Tromans added that Google Cloud knows what Polygon has been doing in the zero-knowledge (ZK) space, noting that Polygon ZK Ethereum virtual machines (zkEVM) and Polygon supernets will benefit from providing the infrastructure and tools. for Google Cloud Developers.

In addition, Tromans noted that the Google Cloud Starter Program will help onboard companies interested in building on Web3 using existing Google Cloud products. “Polygon is an important part of this initiative as they have provided a $3 million contribution from their venture fund to get this off the ground with us,” he said.

Source: CoinTelegraph