Copyright infringement in the Internet world has become a problem since the Internet came into our lives. With a culture of copying and pasting, it has never been easy to broadcast a funny tweet in private, download unauthorized copies of charts and reuse great photos and videos.

Now that non-exchangeable tokens have entered the arena, a number of new challenges have emerged. Opportunists now code works of art without consent, and in some cases artists did not realize that their work was stolen until they were bought and sold by NFT. A lawyer recently told Vice that although creators are protected under U.S. copyright law if their work is coded without consent, it may be more difficult to obtain compensation because some NFT markets are less transparent than others.

There are NFT platforms where mechanisms have been introduced to allow the removal of pirated works of art. But according to experts, acting by simply copying or downloading unprotected digital files is “like trying to put toothpaste back in a tube.” To complicate matters, some of the precautions you can take to remedy copyright infringement can have unintended consequences – censoring small writers who may not be able to prove that they have created a work of art due to their lack of a consistent online presence.

None of this means that NFT is inherently defective. These obstacles are common when new concepts suddenly become widespread. Over time, the industry will better protect talent and their businesses. But there’s one thing artists can do right now: take a few simple steps to protect yourself from copyright infringement.

Securing work in the digital world
According to Unique.One, NFT’s decentralized marketplace, most copyright infringements reported were related to works of art that were not originally protected. Some artists share their original work with their best Instagram followers, but these files lack digital protection that prevents them from being copied and used indefinitely without consent.

Often a strong copyright notice is not enough to scare bad actors – and it does not prove that the work is original if their claims are disputed. However, there are a few simple steps to take when building an online presence, and it all starts when the source files are downloaded first.

It can be useful to add a visual watermark to your artwork before posting digital photos anywhere, whether on Instagram, Facebook or your website. If you are particularly sophisticated, you can choose an invisible pixel-level watermark – which can give you a head start in the controversy, especially among plagiarism that you may not have noticed.

It is also possible to issue a watermarked NFT and add unlockable content with a high resolution watermarked version, which the buyer can receive when purchasing the token. You can also specify the license terms in the description of the non-fungal token. A good example of this was seen when The New York Times sold a coded copy of an article written by one of its journalists, with the newspaper clearly indicating that this NFT did not purchase copyright for the feature in question.

Storing a digital archive of the original work with the date of its creation can be a powerful way to establish ownership. And if art was first published in NFT form, the blockchain itself could function as an immutable register that provides protection.

Especially incomprehensible problem
Unique.One is an ideal, decentralized platform owned and operated by a community of passionate digital artists. “It is a sad fact that the freedom and flexibility that decentralized and unlicensed NFT platforms give creators can also lead to the abuse of attackers. But innovation also breeds solutions. Technology can be used to help content creators control their work, “she said.

They emphasize that NFTs can also help protect works of art, especially if the works are embossed in a chain before being distributed through other online channels. Creating a source archive is very important.