Crypto.com exchange Crypto.com and FTX will host live broadcasts during the LVI Super Bowl in Feb.

The Super Bowl campaign is known to be expensive, with prices reaching over $ 5 million in just 30 seconds. Some sponsors are also willing to pay a maximum of $ 6.5 million for the same period.

Crypto.com recently announced its partnership with Angel City Football Club, a football club it expects to play in 2022. In addition, the business effort involves creating capacity for the Staples Center in Los Angeles. . The acquisition bought the franchise for $ 700 million over 20 years. In this case, the Staples Center will be relocated to the Crypto.com Arena in December.

In a government statement, Crypto.com co-founder and CEO Kris Marszalek said the company is using its foundation “in innovative ways to help cryptocurrency shape the future of global gaming, entertainment, and technology.” ”

Meanwhile, FTX is saving a large portion of its advertising spending to encourage branding in the United States. In October, the deal confirmed it would accept an announcement in the upcoming Super Bowl. The deal also saw Tom Brady and Gisele Bündchen appear in a $ 20 million deal.

Link: FC Barcelona, ​​Man City canceling crypto business is not everything

Earlier this year, FTX also acquired the US patent. The deal reportedly cost $ 135 million for a 19-year contract to renovate the Miami Heat stadium and the FTX Arena.

Back in 2020, rumors about the Super Bowl from a non-injury margin (NFT). Avocados from Mexico, a non-profit business, include NFT and its advertising campaigns. Through this, users can collect digital avocado and get blockchain-based prizes.

Ivonne Kinser, head of digital marketing at Avocados From Mexico, said the results were overwhelming. Kinser said they provided “3.2 million ad views” through social media.

Source: CoinTelegraph

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