Dapper Labs, creators of the NBA Top Shot and leading crypto-derivative exchange FTX, are addressing the National Football League as part of their expansion initiatives.
It is said that Dapper Labs operates in the NFL collective market, while FTX has signed an approval agreement with the famous sprinter Aaron Jones from the Green Bay Packers.
Dapper’s final move comes a week after the company teased – as part of the latest $ 250 million funding round – that it would venture beyond the NFT NBA Top Shot project and expand into other sports icons and entertainment fields.
According to Sports Business Journal sources, the new NFL market is expected to launch before the start of the 2022 season in January. The NFL and NFL Players Association (NFLPA) will take a stake in Dapper as part of the agreement.
The platform is set to use the Top Shot model, which symbolizes the highlights of NBA basketball and sells them to users as collectibles on the market. Although details are scarce, sources told the publication that the deal makes Dapper the second largest source of the NFLPA’s digital license revenue, second only to EA Sports’ Madden video game series.
The new agreement may stem from the NFL’s announcement earlier this month that it would ban all teams from sponsoring cryptocurrency exchanges or NFTs until the league develops a “sports and arts digital trading card” strategy.
There are many friendly crypto players in the NFL, such as Tom Brady, who launched the Autograph NFT market earlier this year, Trevor Lawrence, who signed an approval agreement with Blockfolio, and Sacon Barclay, who converts his advertising money to BTC through strikes.
Related: FTX Crypto Exchange expands to Bahamas with new registration
Multiple FTX approvals
Meanwhile, FTX and the owners of West Realm Shires Services signed an agreement with the Green Bay Packers to return Aaron Jones to the exchange’s ambassador team as part of a long-term partnership.
Jones joins other all-star athletes such as three-time NBA champion Steve Curry and six-time Super Bowl winner Tom Brady to sign a deal with FTX.
Jones will get crypto for his advertising work and integrate FTX Pay on the website of his youth organization, A&A All the Way.
The running star and his free agent brother Alvin bought a stake in FTX through the investment company Showtyme Ventures, LLC.
The agreement is the latest in a long series of sports campaigns and recommendations from FTX, which indicates that the stock exchange views sports fans as a quick way to regular adoption.
The company owns the title rights to Miami Heat’s home stadium, the University of California Memorial Stadium in California, and a sponsorship deal with Major League Baseball.
FTX also entered into a partnership with Mercedes-AMG Petronas Formula One team for a multi-season contract last week.
The FTX mark will be prominently displayed on the race team’s cars and drivers, as well as on team cars, in garages, hospitality and communication facilities on the track. The FTX brand exhibition at the Russian Grand Prix on 26 September.
As part of the agreement, FTX was also given access to work with star Mercedes drivers such as Lewis Hamilton and Valtteri Bottas, and the company has teased that NFT holdings will be released at a later date.