The National Football League Players Association (NFLPA) has partnered with sportsbook operator DraftKings Inc. announced the release of a set of intangible tokens in the game, or NFTs, to be listed on the DraftKings Marketplace during the 2022-23 NFL season. Starting next year, the company said, fans will be able to play NFT-based games with their favorite NFL players.

OneTeam, the NFLPA’s official media partner, helped complete the deal with DraftKings, giving them names, photos and image license rights to active NFL players.

In a statement posted on the DraftKings website, Beth Berger, Senior Vice President of Product Operations at DraftKings Marketplace, said: NFT, which will be the cornerstone of interaction and entertainment in Web 3.0. ”

In August this year, DraftKings Market launched its first Tom Brady NFT collection in collaboration with an NFT platform called Autograph, which Brady himself founded. Aside from the NFT, Brady also showed his support for the cryptocurrency by giving fans 1 BTC in exchange for his 600th landing card.

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The announcement stated that the upcoming NFT DraftKings will allow customers to buy and sell collectibles through the Polygon Network and use them in games against other players. According to Sean S. Sansiveri, general counsel and business manager of NFL Players Inc., the marketing and licensing arm of the NFLPA, the goal of NFT DraftKings is to “create real connections for hardcore fans.”

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The NFL also partnered with Ticketmaster last month to tie up NFT holdings to select game tickets upon purchase, highlighting the widespread use of blockchain technology in the professional sports league.

Source: CoinTelegraph

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