Six-time Super Bowl champion Tom Brady supports a major new development in the non-exchangeable tokens industry by launching his NFT platform.

As a Brady spokesperson told CNN Tuesday, the new NFT platform called Autograph will target some of the biggest figures in sports, entertainment, fashion and pop culture and provide a tool for creating unique digital collectibles. The platform is expected to launch in the spring.

Autograph chief Dillon Rosenblatt said the platform will bring together “some of the world’s most well-known names and brands with the best digital artists in their class” to create and launch NFT art for a community of fans and collectors. Autograph will also have interactive displays such as live auctions and physical product sales, in addition to personal experiences.

According to CNN, Brady and founder Richard Rosenblatt will co-chair Autograph. According to the company’s website, the advisory board and chairman of the board also include Lionsgate CEO John Feltheimer, Live Nation CEO Michael Rapinoe, DraftKing co-founders Jason Robins and Paul Lieberman, and Don Ostrov, Spotify’s advertising director.

NFTs are unique pieces of digital content brought online using the blockchain, the technology behind cryptocurrencies such as Bitcoin (BTC) and Ether (ETH). Many see the new digital assets as a way to ensure digital scarcity.

There are several NFT platforms and markets that allow creators and fans to buy and sell NFT, including the Winklevoss brothers’ Nifty platform. As NFTs become more and more popular – with a separate piece recently sold for nearly $ 70 million – global crypto firms have teamed up to create their own NFT platforms and divisions to meet the growing demand.

Some of the recent companies that have moved into the NFT domain include India’s largest cryptocurrency exchange, WazirX; French hardware wallet provider and cryptocurrency exchange