Apple Music veteran Todd Brooks is leaving the company to join Ledger, one of the largest providers of cryptocurrency machine wallets.
According to Friday’s announcement, Brooks will now lead the Ledger Essential Tokens division as the company expands its support for storing, displaying, controlling, and securing NFT items.
Brooks joined Ledger after seven years at Apple Music and helped launch Apple Music and Beats 1 Radio Music Station after Beats Music was acquired by Apple in 2014. Prior to his role in Beats Music as Director of Artist Integration, he worked at Topspin Media, leading to the merger of Beats. Music and Spotify.
In his new role as Vice President Ledger for NFT, Brooks will be responsible for connecting the platform with the art community and product development for the NFT Department. It will also ensure that NFTs are “a priority for Ledger software and hardware platforms,” Ledger wrote in the announcement.
“I have served the artist community throughout my career.” NFTs can envision how to create, sample, and manage artwork and music, while addressing security concerns for storing NFTs on internet-connected devices, Brooks said. The Apple Music veteran said his mission would be “to streamline the process. Helping artists to securely display, manage, and store their digital work.
Ian Rogers, President of Ledger, told Cointelegraph that NFT insurance is nothing new to Ledger as the company provides a secure way to access accounts on more than 100 different series. Most NFTs are currently available on Ethereum. To store these NFTs, you will need a blockchain account in the same way that you store cryptocurrencies. According to him, NFT is just a new type of digital asset.
Ledger is a major provider of hardware wallets designed to securely store cryptocurrencies such as Bitcoin (BTC) and it appears to be trying to keep up with the current NFT barrier. “With the growing interest in NFT, we have a growing demand from our customers to support NFT as a core member of Ledger Live, and Parker and his team will help us implement it,” Rogers said.