GoodFi, a non-profit, decentralized financial alliance, has announced the addition of 22 DeFi industry leaders to the newly established Advisory Council, including representatives from several major projects in the sector.

He also launched a website to connect new users with appropriate DeFi protocols.

Announced May 13, the Advisory Board includes Chainlink CEO Michael Zakarski, Chief Developer of SushiSwap, Omakase, and Aave’s Digital Marketing Manager Isa Keevligan. In total, DeFi featured 19 groundbreaking teams from around the world, including Ava Labs, Acala Network and Maple Finance.

House of Advisors is expected to gather knowledge and experience to reduce barriers to entry in the cryptocurrency and DeFi sectors. GoodFi has also launched a website that provides in-depth resources for beginners on the value proposition and basics on decentralized financing.

The site will introduce a “match” feature starting next month. It is designed to recommend user-friendly DeFi protocols for new users tailored to their individual needs. The tool will also provide real-time data for productivity products on a “set of proven platforms”.

Adam Simons, Strategy Manager at Radix, highlighted GoodFi’s mission to improve the skills of 100 million DeFi users by 2025:

“Although opening a new wallet for cryptocurrencies and interacting with many DeFi DApps is second nature to cryptocurrency holders, these transactions will initially be intimidating to most non-beginners around the world. To have 100 [million] DeFi users by 2025, you need GoodFi. To guide users every step so that they feel confident in bringing assets to the ecosystem. ”
Sidney Powell told Cointelegraph, CEO and co-founder of Maple Finance, that Maple “will help build partnerships to raise awareness of the power and sovereignty that DeFi places in the hands of the common man.”

Powell predicts that the development of better user interfaces will help “increase trust” in DeFi, adding that “the longer DeFi lasts, the more people will be comfortable with it.”

“[DeFi] is already starting to attract people I know from Wall Street and more traditional economic circles, so it’s just a matter of time. We view the adoption of DeFi as promoting society by giving new technology and finance companies access to capital to grow. And innovation. ”
The GoodFi Alliance was launched with Tier 1 aimed at DeFi in February, with Chainlink, Aave and Messari providing early support.

DeFi alliances have grown dramatically in recent months: Polkadot announced the alliance in December, the Pure Alliance expanded to over 50 members in April, and the Open DeFi Alliance launched a decentralized independent organization earlier this month.