Fast food giant McDonald’s China released a set of 188 Non-Fungible (NFT) tokens on October 8 to celebrate its 31st anniversary in the Chinese market. NFTs labeled “Rubik’s Cube Big Mac” are distributed to employees and consumers as part of a prize draw.
STC Big Mac Rubik’s Cube is based on the three-dimensional architecture of the new McDonald’s office in China, which opened at the launch of NFT.
NFTs are built on the Confluux public blockchain and created in partnership with Cocafe, a digital real estate agency, to ensure that “every business is unique, indivisible and tamper-proof.”
It is also important to note that the majority of McDonald’s China shares are held by CITIC Group, a state-owned investment company in the People’s Republic of China.
McDonald’s China did not immediately respond to Cointelegraph’s request for comment.
On the subject: Bitmain stops shipping Antminer mining to China
McDonald’s efforts in China to bring NFTs to market appear to run counter to the government’s intent to ban all crypto transactions altogether. The ban recently forced Bitmain, a crypto mining hardware manufacturer, to stop shipping Antminer mining rigs to China.
Huobi, a cryptocurrency exchange based in China, has suspended new customer registrations following the Chinese ban and will close all businesses by the end of the year. Despite China’s opposition, the global cryptocurrency ecosystem continues to grow steadily. A Cointelegraph report shows that the difficulty of mining bitcoin (BTC) has been fully recovered after Chinese miners moved to safer jurisdictions.