Snickers, a chocolate bar that has been selling around the world for more than 90 years, is infiltrating the cryptocurrency space by marketing the Dogecoin cryptocurrency.

In a tweet today, Snickers posted a picture of Shiba Inu Dogecoin (DOGE) at the top of the “Dogecoinrise” message to more than 407,500 subscribers. The chocolate brand included retailer DogeDay, popular in the US, in its response, as well as a couple of rocket moji.

Snickers was not the only voice from the chocolate bar world who ran DOGE. In response to the Snickers tweet, the Milky Way – both trademarks of Mars Sweets – included a message that was in line with sentiment in favor of the chocolate bar cryptocurrency. The Milky Way added a tweet to 11,400 followers, apparently in an attempt to replace the usual phrase “to the moon” in space coded with “to the Milky Way”:

The upside of the two big candy brands at DOGE is not without reason. Although originally created as a joke, the price of Dogecoin has risen in recent weeks, apparently influenced by major social media, including Tesla CEO Elon Musk and Dallas Mavericks owner Mark Cuban. At the time of publication, DOGE’s price was $ 0.39, up above 570% over the last 30 days.

With the hashtag “DogeDay” now spreading, many Dogecoin supporters are cheering that the token price finally hits $ 1. To the dollar. 52,000 and then increases to over $ 56,000.