The hype around NFTs has reached a critical mass, with public figures and celebrities such as Justin Bieber and Jimmy Fallon and major corporations making significant investments in the digital sphere. For many, the actions of these parties raise the question of what all this allure is all about.

To understand the logic, users must first step back to 2014, when the first non-fungible token, or NFT, appeared. NFTs are blockchain-based tokens that authenticate digital assets, making them an ideal way to track music, arts and film creators and owners to ensure the right parties are compensated for their efforts.

Therefore, profit is not the only reason why these public figures are investing hundreds of thousands, if not millions, in NFTs. Instead, many have found great attraction in what these digital avatars represent, artist freedom, membership in a shared community, and a bridge into the digital world.

Among the notable players entering the market is Btok, a social network designed to connect people to the blockchain world. Just like NFTs that connect people to digital communities, by entering the platform, Btok users will have the opportunity to join like-minded blockchain enthusiasts, fellow investors, and of course learn the latest project news firsthand.

As a superior application serving the needs of people in the blockchain, it is only fitting that the platform also first dive into NFTs by purchasing the most expensive NFTs Bored Ape Yacht Club on the market. The blockchain social media app now holds Ape #7537 as its brand ambassador, a specific piece of Bandolier clothing, which only 2% of the group owns, eyes closed, bored mouth, and brown fur. At the time of the sale, this monkey was sold for 1,024 ETH, equivalent to $1,240,000.

Maintaining its strength in the blockchain front
The Btok platform, like other blockchain social media platforms, has gained popularity for maintaining user content on a stable ledger of a decentralized network, allowing users to avoid censorship and remain in complete control of their content. It is not surprising, then, that in keeping with these industry trends, Btok has built a community of over 10 million blockchain users and over 1,000,000 groups, the platform itself becoming a gateway to the world of blockchain.

However, Btok aims to extend its reach much further, to connect all parties in the blockchain world together, thus providing solutions for both users and entrepreneurs. As a comprehensive blockchain platform with superior functionality, users will be able to do more than just take advantage of the instant messaging (IM) functionality. Alternatively, they will also be given the opportunity to discover emerging blockchain projects, participate in airdrops and cryptocurrency exchanges, among other notable features.

More information about BTOK here
The social media platform prides itself on offering low barriers to use, with the ability to download to your Android or IOS device. With Btok ready to go, users are only required to add a phone number to register, a procedure that gives them access to the blockchain community. Here, users can take advantage of more than 1,000 partnerships with companies, including Bithumb global, Binance, Huobi Global, LBank, and others.

Source: CoinTelegraph