Crypto exchange OKX has announced that it has struck a deal with EPL champions Manchester City to become the team’s sponsor for the 2022-23 season.
Despite the current bear market, crypto and esports partnerships appear to be going strong, as EPL team Everton recently signed a match kit sponsorship with crypto gambling firm Stake. At the same time, PSG has also launched pre-season non-fungible (NFT) token tickets.
The OKX deal will put a fair amount of eyeballs on the company’s brands, given Manchester City won the Premier League title last season, and looks set to make another change in the league this next season after signing Norwegian star Erling Haaland.
As part of the deal, the OKX logo will appear on both men’s and women’s training clothing through mid-2023, with current previews featuring the OKX name on the front of the lower chest training jerseys.
In addition, OKX has stated that it has commissioned famous street artist Akse P19 and the Global Street Art Agency to create four artworks across Manchester that include QR codes. Fans can scan it for a chance to win season tickets at the OKX Hospitality Box. Street art pieces depict players such as Haaland, Jack Grealish, Joao Cancelo and John Stones.
The duo has partnered since March after signing OKX to become the official crypto exchange partner for Manchester City. They have also touted that more fan interaction experiences focused on Web3 will be rolled out.
OKX was founded in 2017 and is headquartered in the Republic of Seychelles. The company claims to have more than 20 million customers worldwide from nearly 180 international markets. It supports trading on top assets such as Bitcoin (BTC), Ether (ETH), Polkadot (DOT) and Cardano (ADA).
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The latest crypto deal to precede Manchester City’s deal is Everton’s Stake deal, which was announced on Saturday. The multi-year agreement is said to be worth about $12 million a season, marking the club’s “highest deal in the club’s 144-year history,” according to a statement from Everton. Stake also has a sponsorship deal with Watford Football Club. Last season, who will play in the second tier of professional football for English after his relegation.
PSG jumps on the NFTs
This week, French Ligue 1 champions Paris Saint-Germain (PSG) also announced a crypto-related move, as the team rolled out tickets for NFT’s pre-season tour of Japan later this month.
To celebrate PSG’s first trip to Japan since 1995, the team is offering three major NFT tickets that provide buyers with VIP access to games, meet-and-greet, player signatures, and private parties with a select group of unidentified players.
The NFTs are on sale through Wednesday, and to get all of these supposed benefits, the buyer will have to pay a whopping 180.36 ETH, worth around $207,000 at the time of writing.