Watchmaker TAG Heuer has partnered with the well-known Non-Foldable Token (NFT) community around Bored Ape Yacht Club and CLONE-X to create a smartwatch that displays NFTs and connects to crypto wallets such as MetaMask and Ledger Live.
The company says that the functionality of the TAG Heuer Connected Caliber E4 will be live, as the NFT is transferred to it via a paired smartphone. The device is set to support fixed and moving NFT artwork, and multiple NFTs can be transferred to the watch simultaneously. TAG Heuer states that the NFT workpiece can be resized and placed into three designs available inside the watch.
The current capabilities of the smartwatch and how it deals with artwork and NFT display are explained in a blog post from TAG Heuer:
“Some NFTs are still images, some are animated GIFs. The TAG Heuer watch face will support these formats in crisp detail, with infinitely repeating animations.”
The smartwatch will also have the ability to connect to the blockchain and check which NFTs the wearer owns. TAG Heuer describes the feature in its announcement, saying, “Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.”
This new NFT functionality is set to be available as a free update to all Tag Heuer Caliber E4 owners through the Apple App Store and Google Play.
TAG Heuer continues to grow in the Web3 space with a team of in-house developers on blockchain-related projects. In May, TAG Heuer partnered with BitPay to begin accepting payments in Bitcoin (BTC) and eleven other cryptocurrencies including several stablecoins pegged to the US dollar. NFT watches aren’t exactly a new idea as Bvlgari, Jacob & Co., and others have jumped into the market in recent months.
NFTs exploded into mainstream media in 2021 with individual sales reaching tens of millions. Despite recent aggregate market conditions and back-to-back NFT prices, sales have reportedly remained flat.