Tally Labs, the Web3 media company that oversees business operations and infrastructure software development for Jenkins the Valet — a non-fictional NFT (NFT) project geared around the life of the Bored Ape character — has announced a $12 million initial funding round.
The company has pledged to use the funds to expand intellectual property and market Jenkins the Valet to a broader range of entertainment and staffing for six recent US/remote job roles.
The fund compiles a list of 19 investors, both venture capitalists and individual investors, who have been consciously selected for their extensive experience and knowledge, but crucially their connection to the core values of Web3 and decentralized content creation.
Investors include the likes of a16z crypto, Sterling VC and Dapper Ventures as well as Dapper Ventures CEO Roham Gharegozlou and Odell Beckham Jr. and Allyson Felix, among others.
Safa, co-founder of Tally Labs along with Valet Jones, emphasized the importance of a thoughtful approach to finance in a conversation with Cointelegraph, saying:
“I think capital in our day and age isn’t too hard to get, but we think it’s more about who the money is coming from, and we feel like we’ve found the best group of people we can ask for.”
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According to Valet Jones, Tally Labs’ growth will be an “evolution of the existing story” where “Jenkins will do many things, discover new places, as well as meet a whole host of other communities” through a podcast with SALT Voice.
“Obviously Jenkins is an important figure to us, I think for the writer’s room, and hopefully the space as a whole, so Jenkins will really be critical to the growth of everything Tally does.”
Jenkins’ World First Edition will be a fantasy novel that unveils the tales and mysteries of the Bored Ape Yacht Club. The book, titled Bored + Dangerous, is currently authored by 10x New York Times bestseller Neil Strauss with democratic support from the Writer’s Room community via the Governance Portal. The novel, available in both physical and NFT format, is expected to be published in the second quarter of 2022.
Valet Jones concluded the conversation by emphasizing the importance of building the technology infrastructure to support their operational ambitions, as well as providing their community with the best possible experience across the Web3 domain:
“Every time Jenkins takes on a new adventure, or meets new characters and they go on new adventures, and content is created, new software will also be created to make the community interaction as amazing as possible […] Taking our community on a journey through all of these developments in our business, And finding creative and fun ways to introduce new developments, is what we love to do.”