The name of a project sometimes tells you everything you need to know about it, no matter how specialized it is. Take Kryptomon, an NFT game that recently completed a 24-hour one-second sale. As the name suggests, you get the idea that it must be a cute monster that evolves and fights with each other, and you know it must be blockchain based. Clear, concise and precise.
Facebook’s new name, Meta, does not quite fit on the same shelf. This of course shows that the company is sailing into Metaverse, but the goal is still unclear. As several commentators have pointed out, Metaverse is as mysterious as it is attractive or dark at this point, depending on who you ask. The hint of the VR / AR component of gadgets like the tactile glove still tells us little about what the future holds.
When it comes to playing Meta titles, it is clear that this is a statement of ambition. The company actually tried this trick with Libra, its potential stack coin supported by other technology giants, when it came under the same scrutiny as Meta. The renaming of the coin to Diem was meant to highlight its independence ambitions, and this did not help as the project was eventually scrapped. As with Google and Alphabet or Snapchat and Snap Inc, Facebook’s rebranding announces its intention to go beyond the original platform – meta in Greek, by the way.
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But something else comes into play here: echoes of the trend towards a larger technological world that can have dangerous consequences for the Internet itself, as well as for us who use it.
rules for you and me
Earlier this year, we saw Epic Games, one of the largest gaming companies in the world claiming its ambition, challenge Apple by accusing it of monopolistic actions in relation to the App Store regulations. While the monopoly fee was not maintained, the court accepted Epic’s offer to refer users to payment methods in the app. Epic Games also faced Google over an issue that is also related to the latter’s app market. Facebook even had some angry words from Apple about a dispute with the technology giant, which has focused on updating the privacy rules for the latter’s platform.
You may have raised a key issue here. Blocking a specific ecosystem of products and services has its limitations – just consider that Apple removes the standard 3.5mm audio jack in 2016. Sure, it may have helped protect the water, but it was just as important to market its own audio amplifier jack. your income. By the way, this rule also applies to small developers who release their products on other people’s platforms, as well as to giants such as Epic and Facebook. You get the right distribution, but it comes with more than a few terms and conditions. To put it mildly, it would be unreasonable to assume that the terms will remain the same in the long run.
Few people these days really expect Big Tech to advocate for a freer and more open digital ecosystem where interoperability is legal and users can choose the best tools and services without any vendor restrictions. They prefer that users be limited to their own platforms, while enjoying the maximum variety that your ecosystem provides and setting the rules. This makes sense from a business perspective, but it hardly promotes trust-based collaboration, and one of the main reasons for building your own platform is that you do not trust anyone.
This is exactly what I see in changing Facebook’s name to Meta as a quest to create its own comprehensive ecosystem that is likely to include a large number of components, from all the VR / AR tools to its own operating system. However, it makes me wonder if other giants claiming that Metaverse will follow suit and create entire technology clusters, perhaps for the Internet itself, because if they did, things could get ugly.
Related topics: Metaverse: Brave New World by Mark Zuckerberg
is stuck online
The concern is that this “platform game”, if it appeared online, could contribute to segregation and segregation.
When you visit a website, your device downloads the building blocks from a remote server, ideally with a set of instructions describing the design and functionality of different types of devices, such as desktop or mobile devices. Adding metaverse functionality does not seem so difficult.